The historic Japanese brand that has long dominated the TV market, seeing resized its position of supremacy, as well as announcing a cut of 60% for 2013 covering the range of TV models, it has decided to close the plant last Japanese Toshiba (producing LCD), to Fukuya, with the consequent displacement of production in foreign factories of China, Poland, Egypt and Indonesia.
This maneuver was a direct consequence of the fact that 2011 ended with a loss of 50 billion yen (about 500 million euro) in its TV, loss due both to the sharp drop in demand and the continued appreciation of the Yen.
This new strategic plan, which sees the whole TV production moved abroad, tends to balance the budget of the fund in question, but is also aimed at enforcing forecast to double profits over the next three years.
